Google recently introduced a major change to the search engine algorithm. This change was powerful enough to create a tremendous impact on many different avenues of the search engine results. That’s because Google took necessary steps needed to get rid of the 7 pack. Instead, Google went ahead and introduced a 3 pack.
The first question that will come to your mind is what exactly now you can see on the Google search engine results pages. Here are some of the most prominent changes that you will be able to see in Google search engine results page now.
Now you can find only 3 businesses being displayed in the Google search engine results pages. In other words, the opportunity available for the local businesses to squeeze into the slot has further been cut down. This has created a tough competition among the businesses as well. That’s because the businesses will have to perform well organically in order to come to the top 3 results.
Another change that you will be able to see is the elimination of business phone numbers and addresses. But now you can find the name of the street, where the business is located. Therefore, business owners have got the need to think twice before they publish their information.
Google My Business links have also been removed with the new change that the search engine introduced to results pages. Hence, there will not be a one click method in order to access the business links. Along with that, the local cards are now hidden and you will not be able to see them.
Now you need to examine how these changes would create an impact on your local business. In fact, you will need to work hard in order to adapt to these changes. Otherwise, your business will go down in the search engine visibility, which can create an impact on your overall sales volume at the end of the day.
With the new changes, the top 3 results are now being placed in rotation. It depends directly on the physical location of the person who initiates the search. With these new changes, you can expect a lot more searches in order to navigate to the map view, while having 20 business lists. On the other hand, you can also expect a large number of researches to stick to organic results.
As you can see, Google has made the life tougher for businesses out there in the world. Hence, it is up to you to take appropriate steps in order to avoid the negative consequences caused by these changes and make sure your business doesn’t go down as a result of them.
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